first contact with the cinema was as translator for my grandmother
back home in Malaysia. She had a voracious appetite for films
and would literally watch anything: Hindi melodramas, Hong
Kong action serials, Stewart Grainger movies and anything
with Charlton Heston. Curiously her favourite was “Bridge
on the river Kwai”.
was odd to grow up in a culture that undervalues itself because
of cinema and then to arrive in a country where the reverse
is true. My time at the NFTS has taught me that you can’t
reverse-engineer culture, copying an old design and duplicating
the componentsthat seem to make the thing work. You have to
come up with something new.
After leaving the NFTS, I worked as a freelance animator on
various music videos including projects with The Levellers
and Dave Stewart. I also ventured into live-action direction
on a couple of low-budget music videos.
I have been with MTV since Sept 1999. I head the small inhouse
On-air Promotions team, and I am in charge of deciding the
channel aesthetics and promo strategy for our various channels
- MTV Philippines, MTV South East Asia, and very soon MTV
Indonesia and MTV Thailand.